Back in July, I was excited that US Airways and Hawaiian Airlines had both added Amazon.com as a partner in their online shopping portals. US Airways at 1/$ and HA at 2/$. I expected that I would begin routing my Amazon purchases through US for miles or HA primarily to transfer to HHonors. Then, three months later, US Airways cut the value associated with shopping at Amazon in half to 0.5 miles per dollar and Hawaiian Airlines followed suit cutting their value in half to 1 mile per dollar.
Fast forward to today–a mere four months after Amazon was added as a partner to both US and HA–and US Airways has dropped them from their online portal as a shopping partner. I suppose that this makes the decision of which loyalty program to feed with Amazon purchases much easier. HA is still a good spot to put those miles. Their inter-island redemptions are good, and there is generally good award availability from/to the mainland.
On a side note, Hawaiian seems to want to show off that they still have a partnership with Amazon. It’s the top banner on their shopping portal. So, if you have upcoming holiday shopping that you want to do at Amazon, be sure to sign up for Hawaiian Miles first and do your purchases through their portal. Even if you have no plans to fly HA, you never know when you may want that trip to Hawaii–plus, you could always transfer them to HHonors at a decent 2:1 ratio :).