My mother recently stayed at a Holiday Inn Express and had a card pointing her to this promo on the in-room table. She mentioned it to me, but it appeared restricted to members who had stays. However, according to a post by Jason over at MilesQuest, it’s open to anyone that has the promo codes (which he helpfully posted on his blog, and I’ll repeat here). I just watched the video and have to say that it was well done. But, the 90-second video took me about 5 minutes to watch as a result of server-side bandwidth issues. YMMV.
Here is a link to the promotion.
Here is the list of promotion codes you can pick from: